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Skate to Where the Money Will
Be |
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As products become standardized,
profitability shifts to the makers of components, and as
components themselves become standardized, it can shift further
back in the value chain. That's predictable, but it causes a
problem for incumbents. As their products become commodities and
profits decline, pressure from investors to maintain ROA causes
them to spin off asset-intensive units that design and
manufacture components--the very places where profits are
heading. :Clayton M. Christensen, Michael E. Raynor, Matthew C.
Verlinden :Harvard Business Review :11/1/2001 :Article |
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Global Entrepreneurship
Institute |
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A non-profit "open source" online
resource for high tech entrepreneurs. This site operated by the
Global Entrepreneurship Institute, a non-profit educational
organization. Virtual community for entrepreneurs on the
Internet. Over 5,000 links on entrepreneurship, the world's first
virtual library on global entrepreneurship with over 1,000 books
and thousands of magazines. Access to valuable insight on
creating and managing a successful new business venture in
tomorrow's global arena. :Association |
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EntreWorld.org Kauffman
Foundation |
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Designed to increase productivity by
getting essential information as quickly and easily as possible.
Recognized by major publications as a premier online resource for
small business owners, the search engine delivers the best and
most useful information, guidance and contacts for the
entrepreneur. Provides "A+" content -- more than 1,000 articles,
audio clips, tools, databases and even town-to-town small
business event listings -- to put the most essential
entrepreneurial resources immediately at your fingertips. :The
Kauffman Center for Entrepreneurial Leadership :Centre |
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American Marketing
Association (AMA) |
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Emphasize the integration of marketing
and selling activities within the firm, across networks of
partner firms, and throughout the value chain. Interests cover a
broad range of topics including relationship management, B2B
e-Business, technology management, sales management, value-based
marketing, channels, integrated marketing communications, among
many others. Marketing Templates, Presentation Support, Public
Relations Tools, ROI Enhancers, Statistics Resources, Business
Book Summaries. :Association |
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Emerging
marketing |
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Companies don't need state-of-the-art
tools, huge volumes of customer information, and armies of
experts to use continuous-relationship marketing effectively. For
successful continuous-relationship-marketing (CRM) - in developed
as well as emerging markets - a flexible, "try it, fix it"
attitude matters more than the sophistication of a company's
marketing resources. In fact, the basic principle of CRM -
testing offer ideas against defined customer segments and scaling
up the winners - can be applied almost anywhere. :Sungmi Chung
and Mike Sherman :The McKinsey Quarterly, 2002 Number 2 :4/1/2002
:Article |
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